RuGeeks is technology company founded in 2015 by few professionals in telecommunications, IT technology and economics.
GIX (Global Infrastructure eXchange) is an innovative patented technology developed by RuGeeks engineers, which connects into cloud network any shared network devices owned by companies and private users, thereby transforming scattered partners' network infrastructure into a single powerful global cloud which is able to store, process and transmit a huge amount of information.
Mission and Values
We see our mission in an evolutionary change of approach to information processing and delivery in the Internet, as well as approach revision for pricing of access to a shared information. By making a more direct connection between source of content and end consumers, we make information accessible in these places where people could not obtain it previously.
Shared economy principles allow to decrease inequality in access to resources, and modern IT technologies will gradually allow to exchange more and more types of resources for more effective use: from financial capital to houses, cars, bicycles and electricity grids, and of course telecommunication and computing power. This is why behind the new infrastructure market which we create, we see the future of telecommunications.
We believe that globalisation means equality of all people in creation and consumption of information.
We also believe that ubiquitous and non-discriminatory accessibility of the most important informational and computational resources through Internet, as well as equal access to educational resources and telemedicine, helps to solve a set of world-scale problems: inequality and discrimination, poverty, unequal access to education and medicine.
GIX design principles
Right now more than 200 million devices are working and easily accessible over Internet, and 90% of these devices are not being used for a significant portion of time. *
Very conservative estimations show that only 30% of Internet-connected resources bring economic profit or other value to its owners, while other 70% of devices bring only losses due to costs of ownership and network connection costs.
Similar to network-connected devices utilisation, network carriers and its subscribers severely underutilise telecommunication channels, a spare outbound bandwidth of which can be utilised for meaningful purposes.
RuGeeks effectively engages these excess resources by converging an idea of shared economy, modern cloud technologies, and own patented data orchestration algorithms, providing satisfactory quality of Internet even at places where technology progress has not yet reached.
* Various estimations of Gartner, McKinsey (2017), and own RuGeeks research
bring only costs
GIX® platform (Global Infrastructure eXchange) unites scattered network infrastructure of companies, people and network carriers into a single network – GIX® cloud ecosystem
GIX® technology is aimed to solve this complex task, being innovative for telecommunications industry, protected by patents, allows to create public and private networking clouds based on underutilised existing infrastructure, and allows to provide to customers various cloud services based on these clouds
GIX® Cloud-on-demand service allows to quickly set up the traffic delivery network in particular geographical regions as needed by customers – in places where current or future clients and consumers are located
The common problem of all traditional clouds is expensive scaling
Expensive scaling is the root reason explaining why regions with underdeveloped Internet infrastructure are not attractive for content providers, and consumers located far from data centers get significantly lower service quality - this is "The Digital Divide" in action
Build a cost-efficient cloud based on GIX technology
By using Cloud-on-Demand service you shift initial infrastructure Capex costs onto third-party providers
Grow your regional coverage or enhance network bandwidth without additional investments
You pay only for the nodes which you really use, instead of paying for the whole network and for others
Access to regions with GIX® CDN
Your regional coverage is unlimited, and end users outreach too
GIX network nodes can be located anywhere, only Internet connection is required
Multiple smaller GIX nodes distributed across the region effectively replace one powerful expensive server in the data center
Your regional delivery network is much more reliable due to high network redundancy
Patented traffic routing and balancing algorithms ensure the highest network coverage quality
Remote regions are now accessible for content
Neither high-bandwidth Internet is required for GIX nodes, nor high-power servers
A lot of lower-performance nodes are available and useful for GIX cloud at the "last mile" to consumers
The number of end users acting as consumers of services and advertisement in remote region is now unlimited with GIX, and such regions become attractive for content providers
The Digital Divide extermination
There are still many important global-scale problems existing in the world, including people inequality in access to goods and resources, unequal access to education and obstructed access to medicine in remote areas.
One of the tools helping to resolve these problems is ubiquitous and non-discriminative accessibility of the most important information resources through the Internet.
The problem of affordable mass accessibility of Information and Communication Technologies (ICT) must become a heading agenda of development to pursue a decrease of digital inequality. The role of ICT is cornerstone in poverty fight, providing millions of people access to educational resources and supporting the UN Sustainable Development Goals.
Internet.org (Facebook) and Deloitte:
Internet is providing unprecedented opportunities for economic growth in the developing countries. By giving access to information, connecting people with businesses everywhere and opening new markets, Internet can change the whole meaning of economy and support development.
Access to information and knowledge is a basic requirement for building inclusive Knowledge Societies with strong foundations for lasting peace and sustainable development.
During the last 10 years there were launched many infrastructure projects in the world to resolve Internet access problem, including laying optical cables, ubiquitous access to Wi-Fi and 3G/4G, and satellite connections with remote areas.
This is why the problem of digital inequality ("The Digital Divide") is now determined by not Internet access itself, but by equal accessibility of information and communication technologies (ICT) as well as media/content in all segments of society.
RuGeeks company effectively participates in Digital Divide extermination by applying its GIX cloud deployment technology in remote areas with less developed Internet infrastructure.
Who needs this exactly?
Digital inequality touches to some degree all people living beyond a limited number of prosperous countries and regions with well-developed Internet infrastructure and with relatively low social differentiation by income.
Digital inequality, unlike economic or social inequality, aggravates other forms of inequality: for example, people with low education level less often use Internet and this limits their opportunities for getting better education and improving quality of life. Improvement of Internet quality in the region provides benefits in multiple fields:
Economy: Accessible Internet provides more opportunities for economy growth due to new means of people access to the global mass market though electronic commerce, which creates new jobs and economic turnover ("The Taobao Villages phenomenon").
Education: Internet gives access to distant learning and knowledge sharing resources - from Wikipedia to online lectures of best universities.
Medicine: Besides that, modern telecommunication technologies allow to provide affordable remote medical assistance and consultations which are highly demanded in remote regions with poor infrastructure.
Online education is currently experiencing explosive growth in the world. Technologies already have significantly changed the global approach to education. According to World Economic Forum, about 77% of young people in the world have passed some online course.
Education for all:
Online education has helped many countries to substantially advance in “education for all”. Despite achieved progress in basic education, there is still large amount of people in many countries who do not have access to education. Internet access allows to resolve this problem.
Education for accelerated development:
Many developing countries currently reckon on the possibility of jump in development (“leapfrog”). A very significant role in achieving this is allotted to information and telecommunications technologies (ICT) and affordable mass secondary and high education, which is possible to adopt with remote education methods only.
Cases of RuGeeks projects in education:
Universities and colleges in Uzbekistan have only 60000 student places per year with about 1 million school graduates, and Uzbek government is considering affordable online education as the main way to overcome this limitation.
RuGeeks is doing development projects in Uzbekistan, partnering with local telecommunication operators and educational institutions.
Online education is one of priority activities at RuGeeks
RuGeeks is applying efforts to help with building of the new digital economy especially in the developing countries.
The Digital economy is sometimes called Internet economy.
Telstra, a leading Australian telecommunications provider, describes how competition will become more global and more intense as a result of the digital economy:
We now have a new generation of globally connected consumers and businesses who behave very differently – and we must all adapt to these changes and take advantage of the new opportunities.
The changes we are talking about are transformational. Everything, everyone and every place will be connected.
How the digital economy growth across the world regions can be in line with limited possibilities of infrastructure growth? RuGeeks has the answer.